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Goldberg on CBS: Nothing Good to Report
09 Jan 2002
Dear Friends Concerned about Media Bias:
A specific expose of CBS' media bias, including that against Israel,
may be
found in an expose written by veteran CBS reporter Bernard Goldberg,
"Bias."
I enthusiastically recommend this. While media giants like CBS or NPR
will
dismiss our criticism of their media inaccuracies and biased reporting,
this
criticism hits a nerve because it is written by an insider. See below
commentary by Howard Kurtz in his Media column of the Washington Post.
Worse accusations of liberal bias comes from Goldberg, a self-professed
liberal. Personal politics has nothing to do with his critique. It is
about
professional responsibility and accountability to the public. Now, if
only
an insider could expose NPR's bias behind NPR's privileged curtain.
Seth Corey
Goldberg on CBS: Nothing Good to Report
_____Industry Watch_____
€ Media
By Howard Kurtz
Wasington Post Staff Writer
Monday, December 3, 2001; Page C01
It's not every day that someone likens Dan Rather and CBS News to the
Mafia.
Or declares that the don in this case is The Dan, "who wanted me
whacked."
Or calls the CBS brass "a bunch of hypocrites" so consumed by liberal
bias
that they reflexively slant the news.
The source of this vitriolic attack is none other than Bernard
Goldberg, a
CBS correspondent for 28 years who left the network last year. In his
forthcoming book, "Bias," published by the conservative house Regnery
Publishing, Goldberg unloads on his ex-employer.
What's striking is the intensely personal nature of Goldberg's assault.
He
describes Rather as a generous man who is also "ruthless and
unforgiving,"
with a touch of Richard Nixon's "paranoia." He accuses one
correspondent of
"junk journalism." And he says CBS News President Andrew Heyward once
told
him: "Look, Bernie, of course there's a liberal bias in the news. All
the
networks tilt left. . . . If you repeat any of this, I'll deny it."
Heyward declined to be drawn into a debate with Goldberg, saying:
"Bernie
asked to see me before the book was published and said he didn't want
to be
portrayed as a liar or a disgruntled employee. Therefore, I have no
comment."
Goldberg became something of a pariah at CBS after accusing the network
of
liberal bias in a 1996 op-ed piece for the Wall Street Journal.
Some CBS insiders describe Goldberg as a talented journalist who became
increasingly bitter and isolated at the network. They are stunned that
he
would betray Heyward, a longtime friend who refused to fire him during
the
Journal controversy, pushed to get him a spot at "60 Minutes II" and
kept
him on the payroll until Goldberg could qualify for a larger pension at
55.
"In the end, he seemed to think his job was to report on CBS News
instead of
reporting for CBS News," said Bob Schieffer, chief Washington
correspondent.
"Bernie just seemed to be upset about everything. He was upset with the
world."
Correspondent Eric Engberg said Goldberg committed an "act of treason"
and
decided the best way to sell a book "is to trash your friends and
former
colleagues. . . . He didn't have many friends in this organization
because
he was a selfish, self-involved guy who was not a team player."
Engberg accused Goldberg of a "sleazy, snake-in-the-grass style" for
not
complaining to him before blasting him in the Journal over his report
ridiculing Steve Forbes's flat-tax plan.
Goldberg, who now works for HBO's "Real Sports," said yesterday he
wrote the
book because he cares about journalism and that he "left out a bunch of
things that might really embarrass people. . . .
"Whenever you raise an issue like this, they close ranks and close
their
minds. They're just going to call me these terrible vicious names
instead of
looking at the problem. . . . They don't like the people they're
broadcasting to. I can't tell you how many times I heard the term
'white
trash' thrown around. I come from a lower-middle-class background and I
resent that."
Rather declined to comment, but told the Dallas Morning News in 1996
that he
wouldn't let anyone "intimidate" him "into reporting the news their
way."
To which Goldberg writes: "Why is it that when journalists write
something
tough about other people it's called 'news,' but when someone writes
something tough about news people like Dan Rather it's called
'intimidation'?"
In Goldberg's view, CBS staffers are too "arrogant" to examine the
leftward
tilt of their reporting, which he says is shared by the other major
networks. (Only Andy Rooney sent a supportive note after the Journal
article.)
Goldberg describes a CBS conference call in which a Washington staffer
"nonchalantly referred to a presidential candidate as 'Gary Bauer, the
little nut from the Christian group.' " No one, says Goldberg, raised
an
objection.
"Bias" devotes considerable attention to the subject of race. During
the May
2000 sweeps, Goldberg says, CBS's "48 Hours" and NBC's "Dateline" ran
no
stories involving blacks, and ABC's "20/20" ran two. (The lone
exception was
"60 Minutes," on which seven of 12 stories featured blacks as main
characters.)
During a 1999 story for "48 Hours" on a teenager in jail, Goldberg
says, a
New York producer asked his field producer, "What is she?"
" 'She's black,' the producer told his boss in New York, 'but she's
light-skinned.' He felt he had to say that to get the okay to proceed
with
the story." Another producer is quoted as saying the bosses "were not
subtle
at all. They made it pretty damn clear to me that 'we want stories with
white folks.' "
Susan Zirinsky, executive producer of "48 Hours," says Goldberg is
merely
making assumptions.
"There's not one fact in there," she says. "These are charges without
validation. If you can't give me a specific, I say case closed. We are
about
doing good stories, end of sentence. Race is not a factor." Ticking off
stories involving blacks, Zirinsky says the program is focusing next
month
on black families in Texas who adopted more than 80 problem kids.
Goldberg quotes from a " '48 Hours' Survival Guide": "Looks count, too.
This
is television after all. You can find the most articulate character in
the
world, but if she has no teeth or has a beard, no one will hear what
she is
saying." Zirinsky says the memo is "not from my era" and no longer in
use.
The book also derides coverage of family issues: "Feminists are the
pressure
group that the media elites (and their wives and friends) are most
aligned
with."
Goldberg tips his hat to ABC's Peter Jennings for acknowledging the
media
should include more conservative voices. "Does anyone think a 'diverse'
group of conservative journalists would give us the news straight?"
Goldberg
asks. "I sure as hell don't. They'd be just like the Left."

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